Top Five Qualities of an Exceptional Sales VP


In the competitive landscape of B2B sales, the role of a sales VP can be crucial for the success of your business. Like a seasoned captain leading a fleet, an exceptional sales VP can navigate the stormy seas of the business world and steer your organization towards unwavering success. If you’re a benefit broker owner, you might be wondering what key qualities you should be looking for in your next Sales VP. With vast experience in providing appointment-setting services, and working closely with accomplished sales development reps, we’re in an excellent position to guide you. So without further ado, let’s delve into the top five qualities of an exceptional Sales VP.

Strategic Leadership – The Navigator of Success

At the helm of the sales department, an exceptional Sales VP closely aligns sales strategies with the organization’s overall business goals. They should be capable of steering the sales initiatives towards achieving these objectives. Strategic leadership involves identifying potential opportunities, devising effective plans, anticipating market trends, and navigating the team through them. Your VP should be able to break down complex strategies into manageable tasks for your sales development reps, propelling the team towards achieving broader goals.

Exceptional Sales VP Showcases Excellent Communication Skills

As the liaison between top management and the sales team, an exceptional Sales VP possesses strong communication skills. They should be able to clearly articulate business objectives, sales strategies, and assignments to their team. Additionally, a great sales VP embraces active listening, welcoming feedback and creating an environment that encourages open and honest communication.

Inspirational Motivation – Lighting the Fire

An exceptional Sales VP doesn’t just lead the team, they inspire and motivate them. They stimulate enthusiasm, build morale and create a congenial environment that encourages the team to perform at their best. They recognize and reward efforts, promoting a culture of success that drives individual development and team productivity. It’s critical for your Sales VP to inspire your sales development reps, keeping them motivated even when times are tough – this quality can be the difference in achieving sales targets or falling short.

Strong Customer Focus – It’s All About Relationships

Your Sales VP should understand that business success is centered around building and maintaining strong customer relationships. It’s not just about getting the sale; it’s about cultivating relationships that lead to sustained business growth. An exceptional Sales VP prioritizes customer satisfaction, understanding customer needs and aligning them with your company’s product or service offerings. Their customer-centric approach guarantees long-term customer loyalty, repeat business, and recommendations – all crucial elements for business growth.

Result-Oriented: Chasing Growth and Excellence

Performance metrics should be the lifelines of a successful Sales VP. They should be able to set realistic, yet ambitious targets, track progress, analyze trends, and make data-driven decisions. Their result-oriented mindset is key to driving the sales team to meet their targets consistently, fostering an environment of growth and success.


Finding a VP bubbling with all of these qualities may seem like hunting for a unicorn, but they do exist and they are game-changers. Remember, an exceptional Sales VP needs strategic leadership, excellent communication skills, an ability to inspire and motivate, a strong customer focus, and a result-oriented mindset. Armed with these qualities, your Sales VP will ensure your sales team continues to excel, driving your business towards unprecedented growth.

Your journey to finding an exceptional Sales VP starts with understanding what qualities they need. The next step is creating a recruitment and development strategy that ensures these traits are recognized, encouraged, and rewarded.

May your hunt for an exceptional Sales VP result in exceptional growth for your company!