Six Effective Email Subject Line Techniques That Deliver Results

Six Effective Email Subject Line Techniques That Deliver Results


It’s no secret in today’s digital age that a key to successful marketing strategies is effective e-mail marketing. Despite the surge of social media and other digital platforms, email remains one of the most effective ways to reach potential clients and boost sales performance. Essential to this strategy is crafting compelling email subject lines. Subject lines play the critical role of your emails getting opened, or being sent straight to the trash bin. Arguably, they are just as important as the email content itself. As a benefit broker owner, understanding unique and effective email subject line techniques will give your campaign the edge it needs to deliver results.

Proven Techniques to Amplify your Email Subject Lines

1. Clear, Concise and Irresistible

The foremost attribute of an effective email subject line is its clarity and conciseness. Remember, you only have about 40-50 characters to convince your reader to open your email. The subject line should offer a clear indication of what the email contains, and it should create a sense of urgency or curiosity, compelling the reader to click and read further. Furthermore, resist the temptation to include technical jargon; instead, keep it simple and irresistible.

2. Personalization and Localization

Personalization is a powerful email subject line technique that delivers results. According to studies, emails with personalized subject lines are 26% more likely to be opened. Include the recipient’s name if you can, but personalization goes beyond just names. You could also consider factors such as geographic location, browsing history, or previous purchases when crafting your email subject lines.

3. Use of Numerals and Lists

Numerals and lists often catch attention easily because they offer a promise of easy to digest and quantifiable information. They communicate that the content is quick and easy to read. Using phrases such as ‘5 Essential Tips,’ ‘Top 10 Ways,’ or even ‘6 Effective Email Subject Line Techniques That Deliver Results’ in your subject line can significantly increase your open rates.

4. FOMO (Fear Of Missing Out)

Creating a sense of urgency and scarcity can spur your recipient to open the email, driven by the fear of missing out on an opportunity. Phrases like ‘limited offer,’ ‘last chance,’ ‘only a few items left,’ or ‘offer ends soon’ will create this desired FOMO effect.

5. A/B Testing

Another effective email subject line technique that delivers results is A/B testing. It involves crafting two subject lines for the same email and sending each to a small subset of your audience. After determining which one gets a higher open rate, you can then send that version to the rest of your audience. This is a valuable tool for understanding what your audience responds to best.


Mastering the art of creating compelling email subject lines is not easy, and there’s no magic formula for success. It requires practice, creativity, and a willingness to test, learn, and adapt. That said, the email subject line techniques highlighted above provide a worthwhile starting point, guaranteed to deliver results.

Remember that setting up great email subject lines will only take your marketing efforts so far. In a B2B setting, such as ours where we sell appointment-setting services, this is only the first step in a longer sales process. The rest of your email content matters too, as does the effort put into nurturing your leads after they’ve read that email. But by focusing on your email subject lines, you’ll increase the chances of your email being opened and your message being read, moving your potential clients one step closer to that all-important conversion. Because truly, effective email subject line techniques that deliver results, are the cornerstone of a successful email strategy.

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